The EDC is hosting an all-day seminar for businesses on how to cash in on Social Media. October 28 in Ilwaco.
Reserve your seat now! Contact the EDC at (360) 642-9330/(360) 875-9330 or firstname.lastname@example.org
Misty Lambrecht is a Google-certified trainer and has taught a wide range of classes about the Google suite of products, website development, search engine optimization and Social Media classes. She’ll show you tricks for targeting your marketing right to the clients you value:
Advanced Social Media Marketing 8 a.m.-Noon
Designed for business owners with established accounts on Facebook, this two-session course will delve deep into powerful new paid (and free) advertising opportunities, including an in-depth look at Facebook’s remarkable Power Editor tool, which affords businesses new ways to target advertising very specifically, even here on the Oregon Coast. Session two will ask if you are using the right social media tools for your business. There are many platforms, and each one works differently. Each can provide different results for different types of businesses. They also have different tools, strategies, clients and markets. How can a small business keep up, and find the time to manage their social media effectively – while also having enough time to, you know, run their business? This class will cover the many changes, updates and functionality of each platform, and how to determine which may work best for your particular business. Even in a world of mass marketing and noise, proper use of social media can help you talk directly to clients when they are in the market for your product. This class will highlight changes in social media platforms like:
• Facebook’s Instant Articles
• Facebook target marketing
• Instagram contests
• Twitter and Twitter leads
• LinkedIn: Marketing, groups, jobs and business pages
• Content management and time-saving tricks
Noon: Lunch provided
Facebook Business Pages and Marketing
Do you have a Facebook business page? Have you noticed a drop in the engagement of fans and organic reach of your content? If you feel like you are talking to an empty vacuum in cyberspace, you’re not alone. With the constant changes in Facebook algorithms, attracting, keeping and engaging fans on a business page is a constant struggle – one that can be time-consuming and expensive. This workshop will cover some of the methods and strategies big businesses are using on Facebook. We will cover time-saving tips and tricks, as well has how to generate reasons for engagement, and even how to reward customers who engage with and share your content. Learn how to provide content that is valuable and builds customer relationships, and how to be heard above the noise, without spending 24 hours a day (not to mention all of your money) doing it.